“I think that our emphasis at Vox is both on style and substance,” explains Lalwani. While traditional broadcast news segments often feature long periods of anchors explaining a topic, Harris said he relies on frequent first-hand visual anchors that show the topic being discussed, before succinctly and quickly trying to explain it. Vox’s success on Youtube goes much further than just being the first on the explainer scene.įormer Vox contributor Johnny Harris explained the Vox video style as being about how you balance visual evidence and explanation. How to make journalism work on Youtube the Vox way Vox makes money from Youtube via: advertising revenue shared directly with them by the platform and a membership programme called Video Lab whereby subscribers pay from £5 per month, or $5 in the US, for "loyalty badges, customer emojis and our unending gratitude". Vox declined to go into specifics on the amount of income it produced for the wider Vox business, but Lalwani said it “contributes really meaningfully to our revenue portfolio”. ![]() The team at Vox video now stands at 20, 12 of those are reporter-producers, who do the reporting and editing for pieces, while the others are made up of researchers, designers and story editors. Starting so early allowed Vox to cement its place as a leading spot for news explainers, something many news outlets are still trying to expand their output on. And I think Vox does a really good job of like glueing that information together,” “And the way that Vox video, in particular, executes on that is through visual clarity, that is just such a big part of like what we do… The way that news comes at us is hard and fast and splintered. ![]() “We're not trying to rush information out the door, but we're always very prepared to be the best place for explanations that include a lot of clarity and context for people,” Lalwani explains. Its Youtube channel launched in tandem with the brand’s main site and focused on using visuals to explain and break down the biggest topics and questions its audience might have.
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